Privacy and Data Protection Policy


Acute Business Advisory Ltd ("we", "us", "our") is committed to protecting and respecting your privacy in compliance with the General Data Protection Regulation (GDPR) and relevant local data protection laws. This Privacy and Data Protection Policy explains how we handle personal data collected through our interactions with you, whether online, via phone, in person, or through other means.

Consent and Withdrawal

Your privacy is paramount to us. If you wish to provide or withdraw your consent for data collection and processing, please email us at Upon receiving your email, we will provide you with the necessary Data Subject Access Form and guide you through the process of submitting or withdrawing your consent effectively.

What Personal Data We Collect

We collect and process personal data for the provision of our services, website interactions, employment applications, and client engagements. This may include, but is not limited to:

  • Contact Details: Names, addresses, phone numbers, email addresses.
  • Basic Information: Job titles, roles, employers, industry details.
  • Service Information: Details of the advisory services you seek.
  • Job Applicant Data: Information in your CV and job applications.
  • Identification Details: Data obtained for ID verification.
  • Life Details: Information from background checks, emergency contact details.
  • Online Interactions: Data from contact forms, subscriptions, surveys.
  • Technical Data: Online identifiers, IP addresses, website usage data.
  • Special Category Data: Health-related information, dietary requirements.

Use of Personal Data

We use your personal data to:

  • Provide and improve our services.
  • Communicate with you about our offerings.
  • Conduct client onboarding and management.
  • Process employment applications.
  • Comply with legal and regulatory requirements.
  • Enhance website experience and functionality.

Data Retention Policy

We retain personal data as long as necessary for the purposes it was collected and to comply with legal obligations. Our retention schedule is available upon request.

Data Sharing

We may share your data with:

  • Third-party processors listed in Annex A.
  • Legal and regulatory authorities as required by law.
  • External auditors, tax authorities, and government agencies.
  • To any other person with your consent to the disclosure or where we are permitted to do so by law.

 Your Rights

Under GDPR, you have the right to:

  • Access and receive information about your personal data.
  • Request rectification of inaccuracies.
  • Request erasure, restriction of processing, or object to processing.
  • Data portability.

To exercise your data protection rights, including accessing, correcting, or requesting the deletion of your personal data, please email us at to obtain our Data Subject Access Request Form. If you have any complaints regarding how we handle your data, you can also submit these directly to us at the same email address. For any issues that remain unresolved, you are entitled to contact the relevant data protection authority.

Security Measures

We implement robust security measures to protect your data, including:

  • Secure servers and network protections.
  • Limited access controls.
  • Regular security reviews and updates.

Changes to Our Policy

This policy may be updated periodically. Changes will be reflected in the updated Version Date and communicated as needed.

 Contact Information

For any queries or concerns regarding this policy, please contact us at:

Acute Business Advisory Ltd

19 St. Christopher's Way,

Pride Park, Derby, DE24 8JY


Annex A – Data Processors

(including but not limited to)

  • Microsoft Azure

For hosting/storage of data when data is resident in Europe

  • Microsoft Teams

Software to facilitate team organisation of projects

  • Accountants, Auditors, Lawyers, or Similar Advisers

Professional legal and financial services and advice to support our business

  • Hubspot

Customer relationship management system

  • CreditSafe

Background checking service (UK)

  • Microsoft 365

For cloud computing to manage private and public cloud deployments

  • TGIS

IT Service Providers

  • Any third party where we have a duty to share Personal Data
  • To comply with a legal or regulatory obligation, or to comply with a court order, tribunal, regulator, or government agency where we are under a duty to disclose Personal Data
  • A potential third-party investor and its professional service providers
  • To comply with due diligence in the event of a corporate transaction or an actual or potential sale related to Acute Business Advisory Ltd

Privacy Notices for any third party who may have access to your personal information can be provided upon request by contacting


To assist us in gathering information needed to grow a useful and interesting site, we collect visitation data utilising cookies. On a user's first visit, a cookie is placed on the user's machine and is then recognised by our site on each subsequent visit. This helps us to identify new and returning visitors. The information collected with the cookies issued by this site includes the IP addresses from which users access our site, the date and time of their visits, the URLs of the pages that they view, and the browser used to view the site. We do not identify individual users or their searches, nor do we enable cookies to gather users' personal information. No information gathered on our site is shared, sold, rented, or traded outside Acute Business Advisory Ltd.


Our website has security measures in place to protect the loss, misuse, and alteration of the information under our control. Acute Business Advisory Ltd has network-wide security measures in place to ensure your privacy. Our internet service provider also has security precautions in place to protect you.

We do not use any information submitted by you for marketing purposes. Acute Business Advisory Ltd does not sell, trade, or lend any information collected. Where identifying information is asked, it is used only for responding to users' comments or questions and is not made available for other purposes.

This site contains links to other websites. Acute Business Advisory Ltd is not responsible for the privacy practices or the content of such websites.