Privacy Policy Notice – Acute Business Advisory Services Limited
Acute Business Advisory Limited customer privacy notice
Registered name: Acute Business Advisory Ltd, Registered in England & Wales
Address: Pentagon House, Suite 2B, Derby, DE21 4XA
Email: info@acutebusinessadvisory.co.uk
Phone: 01332498318
Data Protection Contact: enquiries@acutebusiness.co.uk
We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
This privacy notice tells you what to expect us to do with your personal information.
We collect or use the following information to provide and improve products and services for clients:
- Names and contact details.
- Addresses
- Gender
- Occupation
- Date of birth
- Third party information (such as family members or other relevant parties)
- Payment details (including card or bank information for transfers and direct debits)
- Financial data (including income and expenditure)
- Usage data (including information about how you interact with and use our website, products, and services)
- Employment details (including salary, sick pay, and length of service)
- Credit history and credit reference information.
- Records of meetings and decisions
We collect or use the following personal information for information updates or marketing purposes:
- Names and contact details.
- Addresses
We collect or use the following personal information for research or archiving purposes:
- Names and contact details.
- Addresses
- Website and app user journey information
We collect or use the following personal information to comply with legal requirements:
- Name
- Contact information.
- Identification documents
- Client account information
- Any other personal information required to comply with legal obligations.
We collect or use the following personal information for dealing with queries, complaints, or claims:
- Names and contact details.
- Addresses
We collect or use the following personal information to Provide R&D tax relief, capital allowances, and advisory services:
- Names and contact details.
- Gender
- Occupation
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
If you make a request, we must respond to you without undue delay and at any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clientsare:
- Consent - we have permission from you after we give you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we must collect or use the information so we can enter or conduct a contract with you. All your data protection rights may apply except the right to object.
- Legal obligation – we must collect or use your information so we can comply with the law. All your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we are collecting or using your information because it benefits you, our organization or someone else, without causing an undue risk of harm to anyone. All your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Legitimate interests (business operations, marketing, fraud prevention) - When working on advisory services activities for our client we likewise will require this information on the AIF forms and other forms (LOA) that require their business operational consent
For more information on our use of legitimate interests on a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
- Consent - we have permission from you after we give you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we must collect or use the information so we can enter or conduct a contract with you. All your data protection rights may apply except the right to object.
- Legal obligation – we must collect or use your information so we can comply with the law. All your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for research or archiving purposes:
- Consent - we have permission from you after we give you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we must collect or use the information so we can enter or conduct a contract with you. All your data protection rights may apply except the right to object.
- Legal obligation – we must collect or use your information so we can comply with the law. All your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information to comply with legal requirements:
- Consent - we have permission from you after we give you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we must collect or use the information so we can enter or conduct a contract with you. All your data protection rights may apply except the right to object.
- Legal obligation – we must collect or use your information so we can comply with the law. All your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Consent - we have permission from you after we give you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we must collect or use the information so we can enter or conduct a contract with you. All your data protection rights may apply except the right to object.
- Legal obligation – we must collect or use your information so we can comply with the law. All your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information to Provide R&D tax relief, capital allowances, and Business advisory services are:
- Consent - we have permission from you after we give you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we must collect or use the information so we can enter or conduct a contract with you. All your data protection rights may apply except the right to object.
- Legal obligation – we must collect or use your information so we can comply with the law. All your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Consent - we have permission from you after we give you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing, or shelter. All your data protection rights may apply, except the right to object and the right to portability.
- Public task – we must collect or use your information to conduct a task laid down in law, which the law intends to be performed by an organization such as ours. All your data protection rights may apply, except the right to erasure and the right to portability.
- Legitimate interests – we are collecting or using your information because it benefits you, our organization or someone else, without causing an undue risk of harm to anyone. All your data protection rights may apply, except the right to portability. Our legitimate interests are:
Where we get personal information from
- Directly from you
- Regulatory authorities
- Publicly available sources
- Market research organizations
- Providers of marketing lists and other personal information
How long do we keep information?
- 6 years for HMRC, tax, and compliance purposes
- Longer where legally required.
- Marketing data until you unsubscribe.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Who we share information with
Others we share personal information with
- Organizations we are legally obliged to share personal information with
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we have used your data after making a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated 12/12/2025