Cookies Policy – Acute Business Advisory Ltd

Last Updated: 12/12/2025

This Cookies Policy explains how Acute Business Advisory Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website:
www.acutebusinessadvisory.co.uk

By continuing to use our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website.
They help websites:

• Function properly
• Remember your preferences
• Improve user experience
• Analyse website traffic
• Deliver relevant content or ads

Cookies do not give us access to your device or any information beyond what you choose to share.

2. Types of Cookies We Use

We use the following categories of cookies:

a. Strictly Necessary Cookies (Essential)

These cookies are required for basic website functionality and cannot be switched off.
They include:

• Security and authentication cookies
• Cookies that enable navigation
• Cookies required for forms and secure areas

Examples:
• Session management
• Security protection
• Cookie consent settings

b. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous data.

They allow us to:

• Analyse website traffic
• Identify popular pages
• Improve navigation and content
• Detect errors or technical issues

We may use tools like Google Analytics, which collects:

• IP address (anonymised)
• Device type
• Browser type
• Pages visited
• Time spent on pages

You may opt out at any time.

c. Functional Cookies

These cookies allow the website to remember your preferences, such as:

• Language settings
• Form information
• Display preferences

They improve the user experience but are not essential.

d. Targeting / Advertising Cookies

These cookies enable:

• Relevant advertising
• Tracking of browsing behaviour
• Limiting how often ads appear
• Measuring ad effectiveness

We may use third-party advertising partners that place cookies through our site.
These partners have their own privacy and cookie policies.

You can opt out of these cookies in the settings panel.

3. Cookies We May Use

Below is a non-exhaustive list of cookies that may be used on our website:

4. Third-Party Cookies

Some cookies are placed by trusted third-party service providers such as:

• Google Analytics
• HubSpot CRM
• LinkedIn Marketing Insights

We do not control these cookies directly.
Refer to their own policies for full details.

5. How You Can Manage Cookies

You can accept, decline, or customise cookies at any time via:

1. Our Cookie Banner

Displayed on your first visit and accessible at all times via the footer.

1. Your Browser Settings

You can block or delete cookies by adjusting your browser settings:

• Chrome
• Firefox
• Safari
• Edge
• Opera

Blocking cookies may affect website performance or features.

1. Opt-Out of Specific Cookies

• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
• Online Behavioural Advertising Opt-Out: https://www.youronlinechoices.com/

6. How Long Cookies Are Stored

Cookies may be:

• Session Cookies – deleted when you close your browser
• Persistent Cookies – stored for a fixed period

Retention periods vary depending on cookie purpose.

7. Personal Data & Cookies

Some cookies may collect data that is considered personal under UK GDPR.
We process such data in accordance with our Privacy Policy, available on our website.

We do not use cookies to collect:

• Sensitive data
• Financial information
• Passwords

8. Updates to this Cookies Policy

We may update this policy from time to time.
Changes take effect once posted on our website.
We encourage you to review it periodically.

9. Contact Us

For questions about this Cookies Policy or your cookie preferences, contact:

Acute Business Advisory Ltd
Sir Frank Whittle Road, Derby, DE21 4XA Email: enquiries@acutebusiness.co.uk
Telephone: +44 1332 498318